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Calls to action click-through

Check how often people see and click your calls to action.

Before you start​

  • Sign in to the admin portal with your customer account. See Sign up and sign in.
  • Set up at least one call to action. See Calls to action.
  • Know that the section sits on the Usage page and follows its date range. See Usage view.

Steps​

  1. In Cobrand settings, select Usage.

  2. Under Date range, choose the period you want.

  3. Scroll to Calls to action. The Click-through rate shows the share of shown calls to action that people clicked, with the shown and clicked counts.

    The Calls to action section with the click-through rate and daily chart

  4. Read Click-through by calculator and button. Each row gives the Shown, Clicked and Click-through rate for a calculator's Primary or Secondary button.

    The click-through table by calculator and button

What you see when it works​

  • A headline rate, such as 3.4%, with the totals for the range.
  • A Daily click-through rate chart in UTC. Days with no views show as gaps, not zero.
  • A row shows No exposures when nobody saw that button in the range.
  • Figures count buttons only, never labels, links or personal data.

Troubleshooting​

  • You haven’t set up any calls to action yet. Select Set up calls to action to add one.

    The message with a link to set up calls to action

  • The portal shows no calls to action for this period. Try a longer date range. Choose 90 days or a wider custom range.

  • Calls to action data is temporarily unavailable. Select Reload. Your usage figures stay on the page.